About Us


Wholesale Importers of Musical Instrument Products. Established 1960.

Present day: Musical Merchandisers Office Warehouse located in Brookvale, NSW, Australia.
We have an extended Dealer Network nationwide, click below to find stockists near you.

From humble beginnings selling Pianola Rolls door-to-door in the 1920’s, to the opening of Sydney’s first musical retail shops in Wilson’s Capitol Music Store (1931) and Wilson’s Record Bar (1951), to the establishment of Musical Merchandisers in 1960 which continues to prosper today; the Wilson family is now into it’s 4th generation in the Australian music industry. 

This makes Musical Merchandisers one of the most established and trusted, family-owned and run, musical products import-wholesaler in the country.

Having diversified greatly over the years, we currently hold exclusive national distribution of many industry-leading brands such as:

• JUPITER (Woodwind and Brass)
• MAJESTIC (Concert Percussion)
• WASHBURN (Guitars)
• REUNION BLUES (Bags and Cases) + many more.

All of our products are sourced from reliable overseas factories and we cater for both students and professional musicians Alike. You can find our brands at good musical retail stores across Australia.  


Major sponsors of ‘NSW School Band Festival’ for 10 years as Jupiter (brass and wind).

Understanding that music education and the student market is the grass roots of our industry, we are fiercly dedicated to the growth of music in Australia. We goal is to continue to put better instruments into the hands of students and schools.

Musical Merchandisers has been involved with music initiatives and programs in schools and communities for many decades. For 10 years as major sponsors of the NSW School Band Festival which sees over 10,000 school students performing with more than 350 bands in a non-competitive environment.

A happy classroom of students receiving our instruments! We work with closely organisations such as Rural Aid to support schools in need.

 We also work with closely with charities and organisations to support music programs and initiatives in rural and disadvantaged communities.


Where it all started ... Bondi Beach

Eddy ‘Bump’ Wilson was a professional violinist who played at silent movies and with orchestras across Sydney. During the day he sold new and used Pianola Rolls door-to-door in Sydney’s Eastern Suburbs.  His wife, Mary Wilson ran a repair shop for Pianola Rolls out of their family home.

Paddys Market (Sydney) in the mid 1920’s. ‘Bump’ Wilson opened a stall to accomodate the growing Pianola Roll sales and repair business.

Wilson’s Capitol Music Store (WCMS) retail premises was opened in 1931. It was one Sydney’s first full service music shops. Later, this business would evolve into today’s wholesale company, Musical Merchandisers in 1960.

(Mid 1950’s) Nat King Cole pictured with Musical Merchandisers founder Jack Wilson, who also opened up one of Sydney’s first record shops named ‘Wilson’s Record Bar’ in 1951.

Louis ‘Satchmo’ Armstrong talking with WCMS ‘Wilson’s Capitol Music Store’ staff at an industry event in Sydney in the early 1960’s. Both retail shops would merge in 1955 and remain open until 1973 when Graeme Wilson would join with his father Jack to focus all efforts on the rapidily growing importing business, Musical Merchandisers.

Head staff of Musical Merchandisers today:  Graeme Wilson (left), Craig Wilson (2nd right), George Henderson (right) pictured with Nic Jeffries (Jupiter Artist).


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